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The thesis that conscious states are processes in the brain that can be described in terms of the physical sciences is criticized as being scientifically implausible in several respects. A modified version of this thesis is proposed according to which conscious states are processes of the organism's central information‐processing system, by which it is enabled to maintain flexible control over its behavior in a changing perceptual environment. Description of these processes requires the categories of cybernetics, specifically those of information and of negative feedback.

The adoption of electronic health records (EHRs) and digitization of health data over the past decade is ushering in the next generation of digital health tools that leverage artificial intelligence (AI) to improve varied aspects of health system performance. The decade ahead is therefore shaping up to be one in which digital health becomes even more at the forefront of health care delivery – demanding the time, attention, and resources of health care leaders and frontline staff, and becoming inextricably linked with all dimensions of health care delivery. In this chapter, we look back and look ahead. There are substantive lessons learned from the first era of large-scale adoption of enterprise EHRs and ongoing challenges that organizations are wrestling with – particularly related to the tension between standardization and flexibility/customization of EHR systems and the processes they support. Managing this tension during efforts to implement and optimize enterprise systems is perhaps the core challenge of the past decade, and one that has impeded consistent realization of value from initial EHR investments. We describe these challenges, how they manifest, and organizational strategies to address them, with a specific focus on alignment with broader value-based care transformation. We then look ahead to the AI wave – the massive number of applications of AI to health care delivery, the expected benefits, the risks and challenges, and approaches that health systems can consider to realize the benefits while avoiding the risks.

People tend to rely on the recommendations of people they know more than any other advertisement medium. Friend-recommendation and online reviews are the primary criteria considered before making most purchase decisions. Increase in the number of media channels, having too many product options to choose from and the massive amount of advertisement pieces lead the way to the success of word of mouth once again. With recent developments in technology and increase in the number of social media tools and users, word-of-mouth marketing (WOMM) became more important than ever. There are many ways to empower positive word of mouth on behalf of corporate brands. The present chapter aims to summarise the key points of WOMM and provide the readers with a roadmap and tools for successful WOMM applications.

Plato and Aristotle would have found the modern effort to fuse ethics and ecology to be incomprehensible. Despite the fact that oikos—meaning house or household—is a Greek word, Greek science did not entertain a concept of ecology. Nor did Greek philosophy regard nature as morally considerable. Etymology aside, the word ecology in anything like its modern sense of “biospheric house” did not appear in European thought until 1873 when Ernst Heinrich Haeckel, a German biologist and philosopher, used it, with the spelling “Oekologie,” in his The History of Creation. Furthermore, the words “ecology” and “ecological” always had exclusive reference, until quite recently, to a scientific discipline and not to a branch of philosophy. As with the Classical Greek philosophers, so it was also with modern thinkers. Ethics, they held, were concerned solely with interpersonal relations. They could not, therefore, recognize a duty to nature. That we do owe a duty to nature, however, is the carefully considered conclusion of most of the environmental ethicists.

Grounded theory, supported by leading designers, argues for an integrated approach covering end users and designers. However, no substantial work on apparel design has been done so far where a balance is maintained by combining the opinions of consumers and the designers. The purpose of this paper is to provide an analytical framework for designing apparel considering both consumers’ opinions and fashion designers’ views.

An algorithm is proposed for reducing attributes and their levels to carry out conjoint analysis and assign utilities to different attributes and their levels. After selecting the best three design combinations based on their utilities, the authors have arrived at optimum design combinations. Through Delphi method, the opinions of a few fashion designers about these selected design combinations have been collected for matching with optimum design.

An optimum design is suggested for a formal office shirt, for North Indian women, by integrating opinions of designers and consumers.

Attribute and level reduction technique is an original contribution to the literature. Further, the authors’ approach to apparel design may provide a guideline to apparel manufacturers when designing their products. Knowledge of optimum design combinations gained through this approach may help apparel manufacturers and retailers in bringing efficiency in stock keeping unit management by keeping more stocks of apparel with optimum design combinations and thus ensuring a better return on investment made on their stocks.

The hardware technology for an intelligent machine is available. We see no contraindication to the construction of the software of such a machine. This paper reviews and lists the functional properties of intelligent machines as seen by many authors, and attempts to formulate then in terms of basic computational methods and a program structure. It is suggested that an interchange between brain scientists and artificial intelligence workers could be more fruitful than before. The question of the validity of comparing brains and computers remains unsettled.

Examines the role and importance of the ideas of Norbert Wiener, the Father of cybernetics in the context of the Information Revolution. Sketches ideas underlying the origins of cybernetics and outlines the aims of this interdisciplinary science. Analyses criticisms and objections in some detail and draws conclusions.

The consumer-based study was conducted among the population of Kolkata metropolis to assess the impact of corporate social responsibility (CSR) practices on the purchase intention of selected cooking oil brands.

Data were collected from a questionnaire based survey on 322 respondents residing in Kolkata metropolis. Reliability of the scales was ascertained by Cronbach’s alpha values. Kendall's W test was used for rank analysis. Pearson’s correlation was examined to correlate the cognitive criteria. Factor analysis was used to sort out influential cognitive criteria which were compared between genders by the Kruskal–Wallis H test. The involvement of CSR components in enhancing the brand equity was analysed by multiple linear regression.

The brands vouching for the cause of health and nutritional value of the society attained significant loyalty and generate considerable brand association. The regression model predicts a socially accepted cooking oil brand to be one which addresses health, transparency and ethics in unison.

The study was restricted within the resident population of Kolkata metropolis which ratifies the CSR perception of a confined mass.

The study delineates the plausible avenue of CSR investments to touch the cognitive centre of the consumers’ mind.

The consumers expect to embrace a healthy yet reasonably priced cooking oil brand which imparts a notion to address multiple social causes.

The study identifies the strategic CSR attributes which might influence the mind of the consumers while they select cooking oil brands for household use.

To those concerned with challenges and challengers to conventional wisdom, the entirely credible perception of ours as a planet in the midst of a deep environmental crisis offers fruitful grounds for analysis. Crises stimulate those who have, in the existence of the crisis, firm proof that the wisdom which girds the status quo is deficient and/or those who apply it are. This is particularly true when the crisis is perceived to be grave and dread‐laden. Skin cancer due to the depletion of the ozone layer is on the increase. Large, at times devastating, climate changes are loose upon the planet. Whether given quasi‐ scientific names like the “greenhouse effect” or lumped together in a melange of “acid rain”, “toxic waste” and “industrial cancers”, the result is the same. Rational citizens of the everyday‐person‐on‐the‐street sort feel threatened. The threat is given shape and substance by the mass media. The environmental crisis is a credible crisis. One need not list radical political activism as one's vocation to list the environmental crisis as one of one's fears as we enter the 1990's.